Business Mantra described, more easily!
Reading done best is when, our minds converts all the text read by us, into visual images. Video simulates both the visual and auditory senses and as a result, retention is 68% higher compared to using plain text. Explainer videos can make your customers more confident about their online purchase decision, increasing gross revenues and reducing buyer remorse.
Explainer videos can hook new customers to your business through visuals and enticing story lines and can bring the audience’s attention towards a certain message the company wishes to convey.
For any business, the home page or the landing page is the best platform for an explainer video. This is where your company introduces the audience to your business and operations.
Customers are far more likely to skim pages with videos and visuals than simple pages that are full of text or content.